In addition to coverage of the 16-team tournament, OLN — currently skating with a marketing campaign entitled “The Quest for the Cup” — will add hockey-themed programming like documentaries, classic games and original series. The networkâ€™s Web site (www.olntv.com) will supply plenty of extras from April 21-June 7 when it adopts the moniker, “Hockey Central.”
With the start of the playoffs, OLN executives are planning to feature approximately six hours of hockey content each weeknight, encompassing one or two playoff games, as well as a studio wrap-up show. NBC will carry weekend coverage of the playoffs. In total, OLN will present more than 260 hours of hockey and hockey-themed content.
And on another OLN note have you been watching the Legends of Hockey series on OLN? It’s pretty great.