The Outdoor Life Network in the U.S. is changing its name to Versus.
The new name will take effect in September, in time for the NHL season, OLN announced yesterday, although OLN in Canada said it has no plans to change its name.
“Versus is a word that perfectly captures the essence of our brand. It is immediate shorthand for competition and has a range that can suit everything from stick and ball sports, to bull riding, to field sports,” network President Gavin Harvey said. “We felt it was a slam dunk, and sports fans we talked to all agreed.”
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